You know your marketing could be better. You just don't have the time.
Leads slip through because nobody is watching the funnel. Follow-up stops because you got busy. Your website is outdated but rebuilding it keeps falling to the bottom of the list. Hiring a marketing director costs a fortune. Doing it yourself costs your evenings. And the last agency? They locked you in, under-delivered, and took everything with them when you left.
Every week, the same loop
We handle the watching, the building, and the quality check. You stay in the driver's seat.
Automated diagnostics review your website, search visibility, leads, and follow-up every week. Nothing slips through.
The highest-impact fixes and opportunities, ranked by payoff. Not a firehose of busywork.
Review the list, approve or reorder. About five minutes. Nothing moves without your yes.
Tim's AI agents do the work. Tim checks it. It goes live only after it passes quality review.
You are always at the wheel. Nothing changes on your site, in your CRM, or in your campaigns without your approval. And everything we build stays in your accounts, forever.
Your AI marketing department: the system that generates leads while you run your business
Tim built the agents. Tim runs the strategy. You work directly with Tim.
Tim Hershberger
Founder, Automate the Journey
20+ years hands-on in marketing. VP of Marketing and Sales for a $30M multi-location brand. Ran full marketing operations for two $30M companies, 3+ years each: strategy, build, agency management, the entire operation. Owned a marketing agency since 2007. Built 500+ websites, 1,000+ automation systems, and managed campaigns that reached millions.
Tim took all of that experience and built purpose-trained AI agents for every role in a marketing department: funnel builders, copywriters, SEO specialists, video editors, analytics, conversion optimization, and quality control. Each agent is trained on real client work and real results, not generic templates. And they are continuously getting smarter. Tim is an AI specialist who enhances the agents every week based on what is working across all client accounts.
The agents handle the heavy lifting. Tim guides the strategy, checks everything before it ships, and is the one on your monthly call reviewing your numbers. You are not handed off to a junior account manager. You work directly with the person who built the system.
You talk to the agents like you would talk to a team
No portals to learn. No dashboards to figure out. You send a message the same way you would send a text or an email. The agent responds, builds a proof, and sends it back for your review. Approved work gets built and shipped.
Request
"Can we update the homepage hero? I want to lead with our summer promotion."
You type it like a message. No tickets, no forms.
Proof in minutes
The right agent picks it up, builds an on-brand proof, runs it through quality review, and sends it back for your approval.
Not hours. Not days. Minutes.
Approve and ship
You review it, request changes if needed, and approve. It goes live. You can choose to have Tim review everything first, or approve directly.
Your business, your pace.
This is how clients already use HELM. One managing partner at a private lending firm sends feedback through chat, gets polished proofs back within minutes, and approves when she is ready. No waiting on a designer's calendar. No chasing an account manager. The system has replaced the traditional account manager role entirely: clients communicate directly with the agents, and Tim steps in for strategy and quality control.
Your agents connect to everything
This is not a chatbot writing blog posts. HELM agents read your real data, build inside your real systems, and produce work you can see running. Here is what they plug into.
Google Analytics (GA4)
Agents pull your real traffic data, conversion events, and channel performance weekly. They flag what changed and why, so you never have to dig through dashboards yourself.
Google Search Console
Agents monitor your search visibility: impressions, clicks, positions, and keyword opportunities. They write content targeting the gaps your competitors are missing.
Your CRM
GoHighLevel, HubSpot, Salesforce. Agents build directly inside your CRM: workflows, automations, pipelines, lead routing, follow-up sequences. Not specs you have to implement. Actual builds.
Facebook + Google Ads
Agents monitor campaign performance, draft ad copy, and flag when spend is being wasted. You see the recommendations before anything changes.
SEO Orchestrator
A multi-agent pipeline that researches keywords, writes optimized content, publishes it, and submits it to search engines. Not one AI writing a blog post. A coordinated system.
Website Builder
Agents build pages directly on your platform. 97 pages built for one client, all client-editable, fully optimized. No developer needed.
Email + SMS
Agents build sequences, test deliverability, and optimize open rates based on real performance data. Not templates. Custom sequences tuned to your audience.
The difference: most AI tools generate content you then have to copy, paste, and build yourself. HELM agents log into your platforms and do the building. You review what they built, approve it, and it is already live.
See what's broken in your marketing
Pay $500, give us access to your analytics and website, and the agents go to work immediately. Within days you get a complete diagnostic of your marketing funnel with a prioritized fix-it plan. Then Tim walks you through everything on a 45-minute call.
$500, one time (credits toward your first month)
Tim personally reviews every audit. Limited to 3 new accounts per month.
How it works:
- You pay and share access. Website URL, Google Analytics, Search Console, and CRM login. We handle the rest.
- The agents run the audit. They pull your real data, analyze your funnel, and build a prioritized report.
- Tim reviews and calls you. A 45-minute call walking through the findings, what to fix first, and the exact plan to fix it.
- You keep the report and the plan whether or not you continue with HELM.
- The $500 credits toward your first month if you decide to move forward.
Built by Tim's AI agents. Here is what they produced.
These are real clients. Real stats. Real systems running right now. Every page, workflow, reel, and email below was built by the same AI agents that would work on your account.
Painting contractor, Las Vegas + Reno + Utah
From scattered marketing to a lead machine with 97 pages and 40+ automations
Tim's AI agents rebuilt their entire website: 97 client-editable pages on a modern platform. Then built 40+ automated workflows handling lead routing by region, speed-to-lead texts, multi-touch nurture sequences, review requests, no-show recovery, and estimator-specific appointment confirmations. Three AI agents run live on their account: a chatbot, a voice AI, and an IVR flowbot. SEO content drives organic leads. Conversion tracking ties every lead back to its source.
Private lending fund, Maryland
80+ digital assets: website, investor videos, social reels, and a deal room
Tim's AI agents produced 27+ website pages, 27 branded b-roll reels, 6 FAQ video reels, 8 prospecting shorts, 8 carousels, investor education materials, and a post-call Vault (deal room) with real testimonials. The video agent takes raw founder footage and produces finished, captioned, compliance-reviewed reels. The social agent built a full content calendar. The copy agent writes investor communications. All assets are brand-matched to the client's voice and compliance requirements.
B2B billing services, California
From zero online presence to 6 live funnels with a custom revenue estimator
The client had no website, no lead capture, and no automated follow-up. Tim's agents built the entire operation: a full website, booking pages for all 6 service lines, Google Ads campaigns (Search + Performance Max), email nurture sequences per service, and a custom ALW Revenue Estimator that qualifies leads before the first call by calculating their facility's revenue potential. Every lead lands in a CRM with automated follow-up.
CPA + Real estate, California
Full nurture system with tier-based follow-up and branded email sequences
Tim's agents built 8 branded, client-editable email sequences, 3 automated workflows with tier-based branching (A/B/C lead scoring), pre-call and post-call automation, no-show recovery, and a complete pipeline rebuild with a closer dashboard and hire-or-fire KPI tracking.
See what the agents build
Every funnel, landing page, and automation below was built by Tim's AI agents and reviewed by Tim before going live. These are not mockups. These are real marketing systems running for real businesses right now.
Painting Company
97-page website plus 40+ automations: lead routing by region, speed-to-lead texts, nurture sequences, no-show recovery, AI chatbot, voice AI, and IVR flowbot. All running 24/7.
Client site (private)
Private Lending Fund
Investor acquisition funnel with 27 pages, 50+ branded videos, social reels, carousels, and a gated Investor Vault. Compliance-reviewed at every stage.
Smart capture form pre-qualifies investors before the first call
Medical Billing Company
Six service funnels built from zero, plus Google Ads campaigns and a custom ALW Revenue Estimator tool that qualifies leads by calculating facility revenue potential.
Custom revenue calculator qualifies leads before the first call
See more work across 10+ industries (7 additional projects + portfolio demos)
Leadership Coaching Firm
Quiz-based lead capture funnel ("Free 10-Question Leadership Assessment") plus the 90-day Alignment Sprint sales page. Purple/cyan premium design with Playfair Display typography.
E-commerce Educator
"$10K/Month Dropshipping Blueprint" VSL funnel designed in two distinct directions: Midnight Gold (concept A) and Emerald Edge (concept C). Client chose between complete design systems, not just color swaps.
Med Spa Lead Gen System
Full med spa lead generation system: landing page, GHL snapshot, SMS automation, and lead delivery plan. Turnkey system delivered as a white-label package.
Roofing Company Demo
Complete marketing automation: landing page, 11 email templates, 10 automated workflows, 10 contact tags, and AI chatbot setup. A full automation suite delivered start to finish.
Remodeling Contractor
"Remodel Without the Chaos." Four landing page variants tested for a remodeling contractor: kitchen, bathroom, whole-home, and backyard. Each with "Get Free Quote" CTA, 60-second form, and automated follow-up.
Pool Company Funnel
"Build the Backyard Everyone Wants to Hang Out In." Lead generation landing page with budget range estimator, 15-minute consult booking, and automated quote follow-up. Built for a real pool company.
Premium Roofing Company
"Exceptional Roofing. Unmatched Standards." Two complete landing page designs (cinematic hero + split layout), trust bar with GAF certification, 2,847 roofs completed, and a free inspection booking flow.
AI marketing team vs. agency vs. in-house: which one builds?
A marketing tool
Hands you software and a login. Powerful, but you still do all the thinking and building yourself. And when you get busy, it just sits there.
A fractional CMO
Tells you what to fix, then leaves. You still have to find and manage the people who build it. Often $5,000 to $15,000 a month for the advice alone.
HELM: AI agents that build, guided by a strategist
Tim built specialized AI agents for every marketing role. They find the highest-impact moves and build them. Tim guides the strategy and checks everything. You approve, we ship, and you own it all. Month to month.
Want the detail? Read what a marketing director does for your business, how much a fractional CMO costs, what an outsourced marketing department includes, and how to choose an agency.
Two plans. No contracts. You own everything.
A full-time marketing hire costs $6,000-$10,000 per month before benefits. A traditional agency charges $3,000-$8,000 per month and splits its attention across 15 accounts. HELM gives you the system, the strategy, and the execution for a fraction of either.
Start with the $500 audit. If you continue, the fee credits toward your first month. Not sure which plan fits? Tim will recommend the right one based on what the audit finds.
Funnel Foundation
Best for: businesses that need a marketing system built from scratch
- Month 1: Build or rebuild your funnel: website, landing pages, lead capture, booking flow, speed-to-lead automation
- Weekly monitoring and optimization based on real performance data
- Email and SMS follow-up sequences (nurture, no-show recovery, reactivation)
- Ongoing content that ranks and pulls in organic leads
- Monthly performance report in plain English
- Communicate directly with the agents through your project board: request work, approve proofs, ask questions
- You approve everything. You own everything. Month to month.
Growth Engine
Best for: businesses already generating leads that want to scale
- Everything in Funnel Foundation
- Full automation suite: lead routing, scoring, and assignment
- Automated review and reputation requests after every job
- Get listed correctly on Google, Yelp, and 50+ directories
- More content, more frequently, optimized for your keywords
- Quarterly funnel expansion: new service pages, lead magnets, and funnels as you grow
- Monthly strategy call with Tim (45 min): review your numbers, adjust direction, plan next moves
"We get 380-plus leads a month and the follow-up happens automatically, even on weekends when nobody is in the office."
Mara K., Office Manager, Painting CompanyOptional add-on: Social media management ($500/mo): we create 3-4 posts per week, you approve, we post to your channels.
Most clients save $125-$300 per month in separate tool subscriptions because HELM consolidates scheduling, review management, social posting, and lead routing into one system.
No long contracts. Everything we build lives in your accounts and stays yours if you leave.
Need a specific build? We do those too.
Not every business needs ongoing management. If you need a one-time project done right, we can quote it separately.
CRM Migration
Move from HubSpot, Salesforce, or another platform to a system you own. Contacts, deals, workflows, and data, all migrated.
Website Rebuild
A modern, client-editable website built on a platform you control. No developer needed for updates.
Custom Automation
Lead routing, follow-up sequences, review engines, appointment reminders, or any custom workflow your business needs.
In their words
"Before Tim's team came in, I was juggling three different platforms just to keep up with leads. Now everything runs through one system. We get 380-plus leads a month and the follow-up happens automatically, even on weekends when nobody is in the office."
Mara K., Office Manager, Painting Company · Las Vegas, NV"I don't want to think about marketing. I want to run my crews and grow the business. Tim set up a system where the leads come in, the follow-up happens, and jobs get booked without me touching anything. Our organic bookings went up six times over."
Nathan H., Owner, Painting Company · Las Vegas, NV"Working with Tim's team feels like having a full creative department on call. I send feedback through chat and get polished proofs back in minutes, not days. For a compliance-sensitive fund like ours, that kind of speed without cutting corners is rare."
Erica S., Managing Partner, Private Lending Firm · Baltimore, MD"The video content Tim's team creates has changed how I show up in conversations with investors. Instead of explaining everything from scratch, I send a two-minute reel that builds credibility before we even get on a call."
Shaun M., Broker, Private Lending Firm · Baltimore, MD"Six months ago I had zero online presence. Now I have six service funnels running, Google Ads driving traffic, and a quoting tool that qualifies leads before I ever pick up the phone. I went from invisible to actually competing."
Kam G., Owner, Medical Billing Company · Los Angeles Area, CA"Tim's team relaunched our entire brand in 45 days and we saw double-digit growth almost immediately. They didn't just hand us a website, they built the systems behind it. It was a full operational upgrade."
Barney S., COO, Hemp and Wellness Brand · Catskill, NY"Tim is a creative, bright and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level in email marketing, SMS marketing and promotions."
David L., Managing Partner · LinkedIn"Tim is an incredible executor. You give him your goals and timeline, he will get it done. He is an excellent marketing automation systems builder and customer journey creator. If you are a small business looking for help with marketing, Tim is your one stop shop."
Shaylan H., Agency Owner · LinkedIn"As usual Tim delivers nothing but great work and goes above and beyond."
Verified Upwork Client · Roofer Lead Nurture, 5.0 (2026)"He took the time to understand our niche business and build a robust campaign. Meets timelines, excellent communicator. He will be an asset to any team."
Lindsay S., President, Storage Solutions Company · LinkedInClients typically save $125 to $300 per month in separate tool subscriptions (scheduling, review management, social posting, lead routing) because the system we build replaces them.
Not ready to talk? Start here.
Marketing Health Score
10 questions, 2 minutes. Find out where your marketing is strong and where you are leaking revenue.
Take the Quiz7-Point Audit Checklist
The same checklist Tim uses on every $500 Funnel Audit. Download it free and self-assess your funnel.
Get the ChecklistCost Comparison Calculator
See how HELM compares to hiring in-house or working with an agency. Toggle your needs, see the math.
Run the NumbersQuestions before you reach out
What exactly do the AI agents do?
They draft landing pages, write email sequences, build automation workflows, create social content, and run SEO analysis. Tim reviews everything before it goes live. These are not generic chatbots. They are specialized agents trained on real client work, purpose-built for each marketing role. The AI does the heavy lifting. Tim guides the strategy and checks the quality. You approve what goes live.
Do I own the work?
Yes. Everything built is yours from day one. Your GHL account, your domain, your content. If you leave, you keep everything. Every page, workflow, sequence, and piece of content lives in your accounts. No lock-in, no hostage content.
How is this different from hiring a marketing agency?
Agencies charge $3K-$8K/month for a team that works on 15 accounts at once. HELM gives you a dedicated system at a fraction of the cost, with faster turnaround because AI agents work around the clock. Everything we build lives in your accounts, and you keep it all. No long contracts, no platform lock-in.
What if I already have a website?
HELM works with what you have. If your site works, we build the system around it. If it needs work, we rebuild it as part of your plan. Either way, you end up with a complete marketing funnel that captures and converts leads.
How long before I see results?
Most clients have their first funnel live within 2 weeks. Lead flow improvements show up within 30 days. Full system buildout takes 60-90 days. The Funnel Audit gives you a prioritized roadmap so the highest-impact work happens first.
What is the $500 audit?
Tim personally reviews your entire marketing funnel: website, follow-up sequences, ad spend, review presence, and pipeline. You get a prioritized action plan you keep whether you sign up or not. The $500 credits toward your first month if you continue with HELM.
How much of my time does it take?
About five minutes a week. You review the recommendations on your project board, approve or reorder them, and the agents handle the rest. Growth Engine clients also get a monthly strategy call with Tim.
Will anything change without my approval?
Never. Nothing goes live without your yes, and everything passes our quality review before it reaches your customers.
What does it cost?
The Funnel Audit is $500, one time. The fee credits toward your first month if you continue. Ongoing plans start at $1,500 per month. No long contracts.
Do I need GoHighLevel already?
No. We work with whatever CRM or platform you have. If you do not have one yet, we recommend and set up a system you own, so your team can manage it without depending on us.
What happens in month one?
Month one is the build phase. We set up or rebuild your core marketing funnel: website and landing pages, lead capture, booking flow, speed-to-lead automation, and tracking. From month two onward, we shift to ongoing optimization and content based on weekly performance data.
See what your marketing is missing
Pay $500, share your analytics access, and the agents run a full diagnostic of your funnel. Tim reviews the results and walks you through everything on a 45-minute call. You keep the plan whether or not you continue, and the fee credits toward your first month.
No contracts, no lock-in. You keep everything we build.