AllPro Painters was stuck on WordPress - outdated plugins, a site that needed a redesign, and no CRM or automation behind it. We rebuilt their full custom design inside GoHighLevel's native builder in 10 hours. Here is how the project came together and what it means for service businesses in the same position.
AllPro Painters is a full-service painting contractor serving the Las Vegas metro area — exterior, interior, commercial, cabinet refinishing, specialty finishes, and more. They cover Henderson, Southwest Las Vegas, North Las Vegas, Centennial Hills, and surrounding areas.
They came to us with a WordPress site that had done its job for years but had become a liability. Outdated plugins. A design that no longer reflected the quality of their work. No CRM behind it. No automation. Leads coming in through a contact form and then being followed up manually — or not at all.
They knew they needed GoHighLevel. The question was what to do with the website.
AllPro is not a generic painting company. Their brand is specific — specific colors, specific layouts, specific photography style. The design we delivered was 120 pages: every service page, every location page, every funnel, every landing page variant, built to brand standards.
The typical approach for a project this size would be to build it outside GHL — in Webflow, WordPress, or a custom codebase — and then try to replicate the automation layer separately. The build time alone would be 200+ hours. Then you have the integration problem: the website lives in one place, the CRM lives in another, and every form submission crosses a bridge that can break.
We wanted to do something different: build the entire site natively inside GHL's builder, so the client could edit their own pages, so every form submission dropped directly into their pipeline, and so their entire business — website, CRM, automations, reputation management, booking calendar — lived in one place.
The constraint was speed. We could not spend 200 hours on this. We needed a way to produce pixel-perfect, brand-accurate pages inside GHL's native builder at a fraction of that time.
We are not going to walk you through exactly how we did it. We have spent the past year developing and refining an AI-assisted build process that is proprietary to our agency. What we can tell you is the outcome: 50 pages, 10 hours, pixel-perfect.
50 pages inside GHL's native builder, all matching the 120-page custom design:
Every page is built with native GHL elements — headings, text, images, buttons, forms, and widgets — not custom HTML blocks. That means the client can log into their GHL account, open any page, and edit the content themselves without touching code and without breaking the layout.
There is a common workaround in the GHL world: build a page in a real page builder (Webflow, Elementor, or a custom framework) and then paste the HTML into a GHL custom code block. The page looks right. But the client cannot edit it. Every change requires a developer. The page is effectively a static image that happens to have a form on it.
We do not build that way. Every AllPro page is native GHL — every section, every row, every element is a real GHL object that the client can click into and update. The text, the images, the headings, the button labels — all editable by the client without any technical knowledge.
This matters long-term. The client is not dependent on us for routine content updates. They can move fast, update offers, swap photos, and keep their pages current without a ticket queue.
AllPro had been on WordPress for years. The honest assessment of where it stood when we started:
None of that exists in the new setup. GHL handles hosting, security, forms, CRM, pipelines, automations, review requests, and the booking calendar — one platform, one login, one monthly cost.
The AllPro build is not a one-off. It is the result of a build process we have been developing and refining for the past year — and it changes what is possible for service businesses stuck on WordPress who want the GHL ecosystem.
The old objection was real: "I have a custom design and GHL's builder can't replicate it." That was true. It is no longer true.
The new reality:
We can take your existing custom design — or build you a new one — and deliver it inside GHL's native builder at a speed and fidelity that was not available before. You keep the look. You gain the platform.
This approach works best for service businesses that:
If that sounds like your situation, the next step is a 15-minute call. We will look at your current site, talk through what the new setup would look like, and give you an honest assessment of whether this is the right move and what the timeline looks like.
If you want to understand the full WordPress-to-GHL migration process before that call, start with our complete WordPress to GoHighLevel migration guide.
Written by Tim Hershberger, founder of Automate the Journey. Tim has been helping small businesses since 2007 - 700+ clients across marketing, automation, and sales systems. He now focuses on GoHighLevel for service businesses, with 500+ automation builds delivered. Get a custom recommendation to see how we can help.
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