Built for agencies running marketing for multiple clients, not single-location businesses. One login replaces your funnel builder, CRM, email and SMS, calendars, and review tools, and the Founder Plan lets you resell the whole thing to clients under your own brand.
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Yes. GoHighLevel is built for agencies. One platform replaces your funnel builder, CRM, email and SMS, calendars, and review tools, and the Founder Plan lets you resell it to clients as your own white-label software. For agencies running marketing for multiple clients, it consolidates a stack that usually costs far more.
Funnels, landing pages, forms, surveys, and full websites for every client, all in one builder. This is the piece most agencies lean on first. See funnel builds →
Contacts, opportunities, and sales pipelines per client, so you can report on leads and revenue without stitching three tools together.
Email campaigns, SMS, automated follow-up, and calendar booking run from the same contact record, so nothing falls through the cracks. Missed call text back alone is one of the fastest wins you can set up for a client: see our missed call text back setup guide.
Review requests, monitoring, and responses built in, so every client's Google reputation grows on autopilot instead of needing a separate app.
On the Founder Plan you put the whole platform on your own domain and brand, then resell it to clients as your own software. No other tool in this list does that.
$97 a month
Caps how many client sub-accounts you can run. Fine for a very small agency or a solo operator testing the platform before scaling.
$297 a month
Unlimited client sub-accounts. This is the right starting point for most agencies running marketing for a roster of clients.
$497 a month
Formerly Agency Pro, renamed at LevelUp 2026 at the same price. Adds the white-label SaaS layer so you can resell GoHighLevel under your own brand. Existing Agency Pro customers transition automatically, and some of the newest tools are Founder Plan only. The rename also broadened who it's built for: see how it applies if you are a consultant or coach rather than an agency.
Want the full breakdown of what changed and the breakeven math? Read the 2026 GoHighLevel pricing guide →
We walk through both platforms feature by feature in the GoHighLevel vs HubSpot comparison →
On the Founder Plan, formerly Agency Pro, GoHighLevel runs on your own domain with your logo. Clients log in to your platform and never see the GoHighLevel name.
Set your own client tiers and connect Stripe so clients onboard and pay you directly every month. The platform fee becomes a product you sell, not a cost you absorb.
Reselling turns software into monthly recurring revenue on top of your service fees. GoHighLevel's Partner Network revenue matching begins January 1, 2027.
We will tell you honestly whether reselling makes sense for your agency yet.
Reselling as your own SaaS? See the white-label SaaS setup. Already built and messy? Account rescue fixes it without starting over.
Is GoHighLevel good for agencies?
Yes. GoHighLevel is built for agencies that run marketing for multiple clients. One account gives you a funnel and website builder, a CRM, email and SMS, calendars, and reputation tools, plus the ability to spin up a separate sub-account for every client. The Founder Plan adds a white-label layer so you can resell the whole platform under your own brand.
How do I choose a GoHighLevel agency?
This question has two meanings, so here are both answers. If you mean which GoHighLevel plan to run your agency on, start with Unlimited and move to the Founder Plan only when you are ready to resell the platform to clients. If you mean which company to hire to set GoHighLevel up for you, look for a team that works inside the builder every day, can show real client builds, and will configure your account properly rather than hand you a template and leave.
What is the best GoHighLevel plan for an agency?
For most agencies the Agency Unlimited plan at $297 a month is the right starting point because it gives you unlimited client sub-accounts. Move up to the Founder Plan at $497 a month, formerly called Agency Pro, when you want to resell GoHighLevel as your own white-label software and bill clients for it. The Starter plan at $97 a month caps your sub-accounts and suits very small agencies.
Can I hire someone to set up my GoHighLevel agency account?
Yes. Automate the Journey configures GoHighLevel agency accounts for a living, from a standard setup of your own account to a full white-label SaaS build where clients onboard and pay you automatically. You can start with the setup service, and if your account is already a mess from a half-finished build, account rescue cleans it up without starting over.
Can I white-label GoHighLevel and resell it as my own SaaS?
Yes. On the Founder Plan, formerly Agency Pro, you can put GoHighLevel on your own domain, add your own logo, set your own client pricing, and bill through Stripe so clients pay you directly. Existing Agency Pro customers move to the Founder Plan automatically at the same $497 a month, and some of the newest GoHighLevel tools are available only on the Founder Plan.
GoHighLevel vs HubSpot for agencies: which is better?
For agencies, the honest answer is that they solve different problems. GoHighLevel wins on cost and on the ability to resell it to clients as your own white-label platform, which HubSpot does not allow. HubSpot wins when you need deep enterprise sales reporting and a large integration marketplace. Most agencies that bill clients for marketing services land on GoHighLevel because one flat fee covers unlimited clients.
Spin up GoHighLevel free for 30 days, no credit card required, and see what it replaces in your stack. When you are ready to configure it properly or resell it to clients, we can build that for you.
Start Your Free 30-Day Trial →No credit card required • Or book a call to have us set it up