After implementing SEO and paid ads to increase site traffic, it’s time to move onto the next step: converting visitors. That’s where landing page designs come into play.

Landing pages entice your visitor to stay on the site and perform a specific action. Instead of directing visitors to your homepage (where they may not know what to do next), send them to a highly targeted landing page that moves them into the next step in your sales funnel.

The best landing page designs will funnel traffic through your site for months – even years – after creation.