A done-for-you service. We set it up, we run it, you book more of the jobs you already pay for.
Firstlap answers every new lead in seconds, day or night, in your name, and books the estimate before your competition finishes their coffee.
15 minutes. We will respond to a live test lead on the call, so you see it work. No contract, no pressure.
You are paying real money per lead on the platforms you use. But when a request comes in at night, on a weekend, or while you are up a ladder, it sits. By the time you call back, three other contractors already did. The lead you paid for becomes someone else's job.
Reach a new lead in the first 5 minutes and you are far more likely to actually connect than if you wait 30. Most shops answer in hours, if at all. The first to respond usually wins the job.
Here is the exact path every new lead takes, whether it arrives at 2 in the afternoon or 2 in the morning.
A new request lands from any source: your website, a missed or after-hours call, Google, Facebook, or a paid lead app. Within seconds the customer gets a text and an email that read like your front office wrote them, with a link to book an estimate right there.
While that reply goes out, the lead is written into your CRM with the source, the service requested, and the market, then routed to the right estimator, so it reaches the person who runs the appointment and not a shared inbox nobody checks at night.
You start with appointments already on the calendar and a clean recap of every lead that came in overnight: who they are, what they want, how fast they were answered, and whether they booked. No scrolling missed calls. The follow-up already happened while you slept.
The lead apps that keep the conversation locked on their own platform, like Home Depot Pro and Nextdoor, are covered too, so those customers get answered just as fast as the ones who fill out your website form.
Firstlap is running live today for a multi-market painting company across Nevada and Utah, answering new leads in seconds, day or night.
Early client results are being documented now.
We are onboarding our first pilot shops now, so early clients get founder-level attention and pricing. On your demo, we will fire a live test response so you see it work before you decide anything.
Your first 30 days: if Firstlap is not responding to your leads the way you want, we make it right or you do not pay the monthly. No long contract, cancel anytime. And if we cannot connect it to your lead sources, there is no setup fee.
One booked job typically covers many months of the service.
$500 setup, then $300 / month
That is the price for most single-location shops. Multi-market or multiple estimators? We will scope it on the demo.
Founder pricing for our pilot cohort this quarter.
Book a 15-minute demoWe set it up, you approve every message before it goes out, and you can pause any time.
Yes. Any lead that can reach your CRM, web forms, phone calls, Google, Facebook, the lead apps you pay for, gets an instant response by text and email. For walled-garden apps like Home Depot Pro and Nextdoor that keep the conversation on their own platform, we hook in directly so those get answered too.
Like you. We write the messages in your voice and you approve every one before it goes live. Customers get a warm, on-brand reply that sounds like your office, not a generic auto-responder.
The first message answers them and offers a time to book right away. Every lead is logged and routed to the right estimator, so your team can jump in on anything that needs a human. Firstlap handles the instant follow-up so nothing sits, and hands off cleanly when it should.
No. It plugs into what you already use and routes to the estimators you already have. Nothing to rip out.
We handle it. Most shops are live within about a day, tuned to their trade, service areas, and estimators.
$500 setup and $300 per month for most single-location shops, both small next to one won job. Multi-market setups are scoped on the demo. Founder pricing is available for our pilot cohort.
Every lead logs into your own CRM and stays your data. You approve the messaging up front, you can see everything it does, and you can pause it any time.
Lead response
The math on the leads you lose to faster competitors.
After-hours
A big share of leads arrive when you are closed. Here is where they go.
Paid leads
The real issue is usually speed, not quality.
Comparison
What actually covers every lead from every source.
Book a 15-minute demo. We will respond to a live test lead on the call so you see it work. No contract, no pressure.