Family Ties & Knott's Landing: Progress and Next Steps

What we did today

Reviewed both websites, top to bottom

We went through familytiesliving.com and knottslanding.org in detail: design, content, how they show up on Google, and how ready they are to bring in inquiries. The good news: both look professional and have the right information. A short list of things needs attention.

Family Ties is not showing up in Google search yet, and it does not list a street address on the site.
Knott's Landing still has leftover text from a different company on its About page, and its page titles are broken behind the scenes.
Neither site is set up yet to track phone calls and form fills, which we need so we can tell which ads bring real inquiries.

Wrote the exact fixes for the web person

Rather than just list problems, we prepared a copy and paste fix sheet with every change ready to go: page titles, descriptions, the Knott's About rewrite, and the technical bits. Whoever manages the WordPress sites can apply it directly.

Planned the Google Ads

We mapped out a focused advertising plan for both homes and got everything ready to build. We also recommend the ad account be set up in your name and billing, so the ads are officially yours, which is why the last step is a short setup for you (below).

The advertising plan, in short

One dedicated ad account for both homes, kept separate from any other business so the results stay clean and easy to read.
Budget: about $20 a day total (roughly $10 per home), California only, aimed at families searching in and around Buena Park.
Focused on high intent searches: assisted living, board and care, and the ALW and Medi-Cal waiver, which is a strong, lower cost angle since both homes accept it.
Everything starts paused. No ads run, and nothing is spent, until the site fixes and call tracking are in place and you give the go ahead.

What we recommend, in order

Fix the two site issues: add the address to Family Ties, and remove the other company's text from Knott's About page.
Set up call and form tracking on both sites, so every inquiry from an ad is measured.
Claim and polish the Google Business Profiles for both homes. For senior care, this is the single biggest source of family inquiries, even bigger than the website.
Then launch the ads, starting small and adjusting based on real results.

Next steps: who does what

Kam

Your part

Create your Google Ads account using the setup guide (about 10 minutes), add the team as an admin, and send over the account number.
Confirm a few facts for the site fixes: Family Ties street address, the exact business name, Knott's license number, and a short owner bio for Knott's.
Pass the fix list to your web person, or give us the go ahead to coordinate with them.

Your team

Our part

Build both ad campaigns (paused) as soon as we have access to your account.
Set up the call and form tracking.
Launch and manage the ads once the site fixes and tracking are done, and walk you through the results.

Family Ties and Knott's Landing: what we did, and what's next